Re­se­arch | 26 Fe­bru­ar 2025 10:05

Ori­gi­nal-Re­se­arch: Ea­sy­M­o­ti­on Tec AG – by GBC AG

26.02.2025 / 10:05 CET/CEST
Dis­se­mi­na­ti­on of a Re­se­arch, trans­mit­ted by EQS News – a ser­vice of EQS Group.
The is­suer is so­le­ly re­spon­si­ble for the con­tent of this re­se­arch. The re­sult of this re­se­arch does not con­sti­tu­te in­vest­ment ad­vice or an in­vi­ta­ti­on to con­clude cer­tain stock ex­ch­an­ge tran­sac­tions.


Clas­si­fi­ca­ti­on of GBC AG to Ea­sy­M­o­ti­on Tec AG

Com­pa­ny Name: Ea­sy­M­o­ti­on Tec AG
ISIN: LI1147158318
Re­ason for the re­se­arch: Ma­nage­ment in­ter­view
Re­com­men­da­ti­on: Ma­nage­ment in­ter­view
Last ra­ting ch­an­ge:
Ana­lyst: Mat­thi­as Greif­fen­ber­ger, Mar­cel Gold­mann

Re­de­fi­ning the Fu­ture of He­alth­ca­re

GBC AG: Ea­sy­M­o­ti­on Tec AG aims to be­co­me a glo­bal he­alth so­lu­ti­ons cor­po­ra­ti­on. What suc­ces­ses have you al­re­a­dy achie­ved, and what are the next mi­le­sto­nes?

Ea­sy­M­o­ti­on Tec AG: In re­cent ye­ars, our com­pa­ny has es­tab­lished its­elf as an in­no­va­ti­on lea­der in in­tel­li­gent he­alth and fit­ness so­lu­ti­ons. The suc­cessful in­te­gra­ti­on of Mi­lon and Five has stra­te­gi­cal­ly streng­the­ned our port­fo­lio, ma­king us a he­alth­ca­re group with th­ree strong brands un­der one roof. With our ex­pan­si­on into new mar­kets and the con­ti­nuous de­ve­lo­p­ment of our fit­ness equip­ment and un­der­ly­ing tech­no­lo­gy plat­forms, we have fur­ther so­li­di­fied our glo­bal mar­ket po­si­ti­on.

The next mi­le­stone is sca­ling our busi­ness mo­del, par­ti­cu­lar­ly by ex­pan­ding our in­ter­na­tio­nal pre­sence and laun­ching new di­gi­tal so­lu­ti­ons for per­so­na­li­zed he­alth pro­mo­ti­on. Ad­di­tio­nal­ly, with Mi­lon, we are pur­suing a dif­fe­ren­tia­ti­on stra­tegy wi­thin our pro­duct port­fo­lio, which is al­re­a­dy bea­ring fruit.

GBC AG: With the is­su­an­ce of the Ea­sy­M­o­ti­on Growth Bond 202429, you are se­cu­ring up to EUR 24 mil­li­on in fresh ca­pi­tal. How exact­ly will this amount dri­ve your in­ter­na­tio­nal growth and R&D pro­jects?

Ea­sy­M­o­ti­on Tec AG: A key fo­cus is the fur­ther de­ve­lo­p­ment of our tech­no­lo­gy-ba­sed he­alth so­lu­ti­ons, espe­ci­al­ly in the are­as of con­nec­ted trai­ning sys­tems and per­so­na­li­zed di­gi­tal he­alth ser­vices. The pro­ceeds from the bond is­sue will also enable us to ex­pand our mar­ket pre­sence in Eu­ro­pe, North Ame­ri­ca, and Asia and deepen stra­te­gic part­ner­ships to sca­le our busi­ness mo­del.

GBC AG: Your com­pa­ny uses sta­te-of-the-art tech­no­lo­gies to im­pro­ve fit­ness, he­alth, and mo­bi­li­ty. Which cur­rent de­ve­lo­p­ments are you par­ti­cu­lar­ly ex­ci­ted about?

Ea­sy­M­o­ti­on Tec AG: We are espe­ci­al­ly ex­ci­ted about the fur­ther de­ve­lo­p­ment of our AI-powered dia­gno­stic and trai­ning so­lu­ti­ons, Mi­lon You and Mi­lon Ze­nith, which al­low for even more in­di­vi­dua­li­zed ad­jus­t­ments to trai­ning and the­ra­py plans. Ad­di­tio­nal­ly, we are working on in­no­va­ti­ve soft­ware so­lu­ti­ons that fur­ther op­ti­mi­ze the user ex­pe­ri­ence in our sys­tems th­rough data-dri­ven ana­ly­sis and feed­back me­cha­nisms. The in­te­gra­ti­on of our so­lu­ti­ons into lar­ger he­alth eco­sys­tems also of­fers enorm­ous po­ten­ti­al for the fu­ture.

GBC AG: Mi­lon and Five have es­tab­lished them­sel­ves as strong brands. How do they con­tri­bu­te to the over­all stra­tegy, and what ex­ci­ting de­ve­lo­p­ments lie ahead?

Ea­sy­M­o­ti­on Tec AG: Both brands com­ple­ment each other per­fect­ly and of­fer a ho­li­stic con­cept for he­alt­hy and ef­fi­ci­ent trai­ning. While Mi­lon fo­cu­ses on smart, con­nec­ted strength and en­du­rance equip­ment, Five spe­ci­fi­cal­ly ad­dres­ses mo­bi­li­ty and pre­ven­ti­on with high-qua­li­ty fit­ness equip­ment made from wood.

By in­cre­asing­ly in­te­gra­ting di­gi­tal ap­pli­ca­ti­ons and op­ti­mi­zing the user ex­pe­ri­ence, we are crea­ting even more ef­fec­ti­ve trai­ning tail­o­red to the in­di­vi­du­al needs of users.

GBC AG: Part­ner­ships are a key growth dri­ver. Which col­la­bo­ra­ti­ons have al­re­a­dy pro­ven suc­cessful, and whe­re do you see fur­ther po­ten­ti­al?

Ea­sy­M­o­ti­on Tec AG: Our long-stan­ding part­ner­ships with lea­ding he­alth and fit­ness pro­vi­ders have pro­ven ex­tre­me­ly va­luable. Our high-tech fit­ness equip­ment is al­re­a­dy in use at more than 4,000 fa­ci­li­ties world­wi­de.

We see si­gni­fi­cant po­ten­ti­al for fur­ther col­la­bo­ra­ti­ons in the fields of re­ha­bi­li­ta­ti­on and cor­po­ra­te he­alth pro­mo­ti­on, par­ti­cu­lar­ly with he­alth insu­rance com­pa­nies, me­di­cal in­sti­tu­ti­ons, and in­ter­na­tio­nal he­alth net­works. Mo­reo­ver, we are ac­tively ex­plo­ring stra­te­gic al­li­ances with tech­no­lo­gy com­pa­nies to fur­ther ad­van­ce our di­gi­tal trans­for­ma­ti­on.

GBC AG: Which mar­kets are par­ti­cu­lar­ly ex­ci­ting for Ea­sy­M­o­ti­on Tec AG, and what steps are you ta­king to fur­ther ex­pand your glo­bal pre­sence?

Ea­sy­M­o­ti­on Tec AG: Asi­de from our es­tab­lished mar­kets in Eu­ro­pe, we see sub­stan­ti­al growth po­ten­ti­al in North Ame­ri­ca and Asia. The gro­wing fo­cus on pre­ven­ti­ve he­alth me­a­su­res and smart trai­ning so­lu­ti­ons opens up at­trac­ti­ve ex­pan­si­on op­por­tu­ni­ties in the­se re­gi­ons.

Th­rough lo­cal part­ner­ships, op­ti­mi­zed sa­les struc­tures, and di­gi­tal so­lu­ti­ons, we are tail­oring our of­fe­rings to the spe­ci­fic needs of the­se mar­kets.

GBC AG: Ea­sy­M­o­ti­on Tec AG com­bi­nes he­alth with sus­taina­bi­li­ty. How do you in­te­gra­te the­se va­lues into your busi­ness stra­tegy, and what in­itia­ti­ves are you im­ple­men­ting?

Ea­sy­M­o­ti­on Tec AG: Sus­taina­bi­li­ty is an in­te­gral part of our cor­po­ra­te stra­tegy. As a he­alth­ca­re com­pa­ny, the ho­li­stic he­alth of our users is our fo­cus. Our pro­ducts are cha­rac­te­ri­zed by dura­ble, re­sour­ce-con­ser­ving ma­te­ri­als and en­er­gy-ef­fi­ci­ent tech­no­lo­gies. We also rely on re­gio­nal va­lue crea­ti­on and short sup­p­ly chains to mi­ni­mi­ze our eco­lo­gi­cal foot­print. We aim to pro­mo­te a sus­tainable trai­ning cul­tu­re that com­bi­nes long-term he­alth care with re­sour­ce-ef­fi­ci­ent busi­ness prac­ti­ces.

GBC AG: The he­alth and fit­ness mar­ket is gro­wing dy­na­mi­cal­ly. Which trends and de­ve­lo­p­ments do you see as par­ti­cu­lar­ly pro­mi­sing for Ea­sy­M­o­ti­on Tec AG?

Ea­sy­M­o­ti­on Tec AG: The in­cre­asing di­gi­tiza­ti­on and con­nec­ti­vi­ty of trai­ning so­lu­ti­ons will fun­da­men­tal­ly trans­form the mar­ket. Per­so­na­li­zed, data-dri­ven he­alth of­fe­rings and hy­brid trai­ning mo­dels that com­bi­ne di­gi­tal and phy­si­cal ex­pe­ri­en­ces are key fu­ture trends.

Ad­di­tio­nal­ly, the in­te­gra­ti­on of AI-powered ana­ly­tics into the he­alth­ca­re sec­tor con­ti­nues to gain im­portance. Ea­sy­M­o­ti­on Tec AG is well po­si­tio­ned to ac­tively shape the­se de­ve­lo­p­ments and of­fer in­no­va­ti­ve so­lu­ti­ons for a he­alth-ori­en­ted so­cie­ty.

GBC AG: Thank you for the in­ter­view.

You can down­load the re­se­arch here: http://​www​.more​-ir​.de/​d​/​3​1​8​4​7​.​pdf

Cont­act for ques­ti­ons:
GBC AG
Hal­der­stras­se 27
86150 Augs­burg
0821241133 0
research@​gbc-​ag.​de
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Of­fen­le­gung mög­li­cher In­ter­es­sens­kon­flik­te nach § 85 WpHG und Art. 20 MAR Beim oben ana­ly­sier­ten Un­ter­neh­men ist fol­gen­der mög­li­cher In­ter­es­sen­kon­flikt ge­ge­ben: (5a,6a,11); Ei­nen Ka­ta­log mög­li­cher In­ter­es­sen­kon­flik­te fin­den Sie un­ter:
https://​www​.gbc​-ag​.de/​d​e​/​O​f​f​e​n​l​e​g​ung
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Date of Com­ple­ti­on: 24.02.2025 (5:30 PM)
Date of First Dis­tri­bu­ti­on: 26.02.2025 (10:00 AM)

Ori­gi­nal-Re­se­arch: Ea­sy­M­o­ti­on Tec AG (by GBC AG): Ma­nage­ment in­ter­view

GBC AG
Hal­der­stra­ße 27
86150 Augs­burg

Pho­ne: +49 821 241133–0
E‑mail: office(@)gbc-ag.de

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