Ori­gi­nal-Re­se­arch: Ver­ve Group SE (by GBC AG): BUY

Re­se­arch | 15 De­zem­ber 2025 10:30

Ori­gi­nal-Re­se­arch: Ver­ve Group SE – from GBC AG

15.12.2025 / 10:30 CET/CEST
Dis­se­mi­na­ti­on of a Re­se­arch, trans­mit­ted by EQS News – a ser­vice of EQS Group.
The is­suer is so­le­ly re­spon­si­ble for the con­tent of this re­se­arch. The re­sult of this re­se­arch does not con­sti­tu­te in­vest­ment ad­vice or an in­vi­ta­ti­on to con­clude cer­tain stock ex­ch­an­ge tran­sac­tions.


Clas­si­fi­ca­ti­on of GBC AG to Ver­ve Group SE

Com­pa­ny Name: Ver­ve Group SE
ISIN: SE0018538068
Re­ason for the re­se­arch: Re­se­arch stu­dy (Note)
Re­com­men­da­ti­on: BUY
Tar­get pri­ce: 7.95 EUR
Last ra­ting ch­an­ge:
Ana­lyst: Mar­cel Gold­mann, Cos­min Fil­ker

BUSINESS DEVELOPMENT 9M 2025

On 18 No­vem­ber 2025, the Ver­ve Group an­noun­ced its Q3 and nine-month fi­nan­cial fi­gu­res for 2025. Ac­cor­ding to the­se fi­gu­res, the ad tech group achie­ved a ro­bust re­ve­nue and ear­nings per­for­mance in the first nine months of the fi­nan­cial year de­spi­te a weak ad­ver­ti­sing mar­ket and chal­len­ging en­vi­ron­ment as well as ef­fects from the plat­form mi­gra­ti­on. The com­pa­ny be­ne­fi­ted in par­ti­cu­lar from the strong ope­ning quar­ter of the fi­nan­cial year (Q1 re­ve­nue growth: 32.2%). At € 325.20 mil­li­on, com­pa­ra­ble sa­les were up 11.0% on the same pe­ri­od of the pre­vious year (con­so­li­da­ted sa­les 9M 2024: € 292.78 mil­li­on). Re­por­ted sa­les even in­creased by 22.0% to € 357.09 mil­li­on. It should be no­ted that this si­gni­fi­cant in­crease in sa­les was pri­ma­ri­ly cau­sed by their in­creased pri­ce con­trol as a re­sult of their plat­form mi­gra­ti­on and the re­sul­ting ch­an­ge in re­ve­nue re­co­gni­ti­on (now re­port­ing gross sa­les in­s­tead of net sa­les). Un­der IFRS 15, re­ve­nue must now be re­co­g­nis­ed on a prin­ci­pal ba­sis (= gross bil­ling ba­sis).

Both or­ga­nic and in­or­ga­nic growth ef­fects (Jun Group ac­qui­si­ti­on in Sep­tem­ber 2024) con­tri­bu­ted si­gni­fi­cant­ly to the si­gni­fi­cant growth on a com­pa­ra­ble ba­sis. Spe­ci­fi­cal­ly, the growth achie­ved was pri­ma­ri­ly dri­ven by the si­gni­fi­cant in­crease in seg­ment sa­les of 53.2% to € 87.74 mil­li­on (9M 2024: € 57.26 mil­li­on) in the De­mand Side Plat­form busi­ness area (DSP seg­ment). This si­gni­fi­cant in­crease in re­ve­nue is main­ly due to the streng­thening of the De­mand Side seg­ment as a re­sult of the Jun Group ac­qui­si­ti­on com­ple­ted in sum­mer 2024 (Jun seg­ment re­ve­nue con­tri­bu­ti­on 9M 2025 GBCe: ap­pro­xi­m­ate­ly € 47.0 mil­li­on). Seg­ment sa­les in the hig­her-tur­no­ver SSP busi­ness area also in­creased si­gni­fi­cant­ly by 13.7% to € 308.94 mil­li­on (9M 2024: € 271.74 mil­li­on).

In par­al­lel to the in­crease in Group sa­les, ho­we­ver, a mo­de­ra­te de­cli­ne in EBITDA to € 76.31 mil­li­on (9M 2024: € 84.45 mil­li­on) was achie­ved due to in­creased cost-op­ti­mi­sa­ti­on me­a­su­res and growth in­itia­ti­ves (e.g. ex­pan­si­on of the sa­les team) and un­fa­voura­ble ex­ch­an­ge rate ef­fects (weak US dol­lar against the euro). Ad­jus­ted for one-off cos­ts and spe­cial ef­fects (e.g. M&A and con­sul­ting cos­ts or res­truc­tu­ring cos­ts), ho­we­ver, ad­jus­ted EBITDA (Adj. EBITDA) in­creased slight­ly to € 85.70 mil­li­on (9M 2024: € 84.80 mil­li­on). This re­sul­ted in an ad­jus­ted EBITDA mar­gin of 24.0% (9M 2024: 29.0%).

At net le­vel, a si­gni­fi­cant de­cli­ne in ear­nings af­ter ta­xes (af­ter mi­no­ri­ty in­te­rests) to € ‑2.99 mil­li­on (9M 2024: € 14.49 mil­li­on) was re­cor­ded due to stron­ger de­pre­cia­ti­on and amor­ti­sa­ti­on and fi­nan­cing ef­fects. Ear­nings were dam­pened in par­ti­cu­lar by si­gni­fi­cant­ly hig­her de­pre­cia­ti­on and amor­ti­sa­ti­on (9M 2025: € 36.49 mil­li­on vs. 9M 2025: € 28.10 mil­li­on) com­pared to the same pe­ri­od of the pre­vious year.

Busi­ness de­ve­lo­p­ment in Q3 2025

As in the se­cond quar­ter, the third quar­ter was also cha­rac­te­ri­sed by the plat­form uni­fi­ca­ti­on which was suc­cessful­ly com­ple­ted in Au­gust and al­re­a­dy de­li­ver­ed the first po­si­ti­ve ef­fects. In ad­di­ti­on, Q3 2025 was also si­gni­fi­cant­ly cha­rac­te­ri­sed by stra­te­gic me­a­su­res and cour­se-set­ting.

In terms of top-line per­for­mance, Ver­ve ge­ne­ra­ted com­pa­ra­ble sa­les of € 110.0 mil­li­on in the third quar­ter, down 3.0% on the same quar­ter of the pre­vious year (Q3 2024: € 113.7 mil­li­on). This de­cli­ne in re­ve­nue de­ve­lo­p­ment was pri­ma­ri­ly the re­sult of a 4.0% de­crease in or­ga­nic growth due to tem­po­ra­ry pro­blems with plat­form mi­gra­ti­on (lea­ding to li­mi­t­ed cus­to­mer sca­ling, for ex­am­p­le) and wea­k­er mar­ket de­mand. The lat­ter in­cluded si­gni­fi­cant­ly lower po­li­ti­cal ad­ver­ti­sing ex­pen­dit­u­re than in the same pe­ri­od of the pre­vious year (key­word: US elec­tion year 2024). In terms of re­por­ted re­ve­nue, ho­we­ver, the ad tech group achie­ved a si­gni­fi­cant in­crease in con­so­li­da­ted re­ve­nue of 24.8% to € 141.92 mil­li­on (Q3 2024: € 113.74 mil­li­on), which is at­tri­bu­ta­ble to a ch­an­ge in re­ve­nue re­co­gni­ti­on fol­lo­wing the uni­fi­ca­ti­on of the plat­form in ac­cordance with IFRS 15. From the third quar­ter on­wards, sa­les on the mi­gra­ted plat­form will be re­co­g­nis­ed on a gross ba­sis (in­s­tead of the pre­vious net ba­sis). The si­gni­fi­cant in­crease in sa­les re­ve­nue was re­flec­ted ac­cor­din­gly in a sub­stan­ti­al 29.1% rise in SSP seg­ment re­ve­nue to € 126.22 mil­li­on (Q3 2024: € 97.81 mil­li­on). At € 28.51 mil­li­on, the seg­ment re­ve­nue ge­ne­ra­ted in the DSP busi­ness field was al­most on a par with the pre­vious year (Q3 2024: € 28.42 mil­li­on).

The ope­ra­ting busi­ness im­pro­ved no­ti­ce­ab­ly in the third quar­ter com­pared to the se­cond quar­ter. Ver­ve was able to re­turn to its growth tra­jec­to­ry at quar­ter­ly le­vel (Q3 sa­les growth com­pared to Q2: 3.7%). This was pri­ma­ri­ly the re­sult of the suc­cessful­ly com­ple­ted plat­form uni­fi­ca­ti­on and the re­sump­ti­on of full cus­to­mer ac­ti­vi­ties. The for­mer has al­re­a­dy led to ef­fi­ci­en­cy gains and a si­gni­fi­cant­ly im­pro­ved gross mar­gin of 37.0% at the end of Q3 (Q2 2025: 35.0%).

With the suc­cessful com­ple­ti­on of its plat­form uni­fi­ca­ti­on, Ver­ve says it has ac­ce­le­ra­ted its new cus­to­mer ac­qui­si­ti­on, sta­bi­li­sed and fur­ther im­pro­ved the per­for­mance of the AI al­go­rithm and ex­pan­ded the mar­ket­place’s de­li­very ca­pa­ci­ties towards the end of the third quar­ter, thus pro­vi­ding its­elf with a con­sidera­ble ‚tail­wind‘ for the tra­di­tio­nal­ly strong fourth quar­ter. It should be em­pha­sis­ed at this point that Ver­ve has al­re­a­dy made a strong start to the fi­nal quar­ter, ac­cor­ding to its own state­ments.

Par­al­lel to the tech­ni­cal con­so­li­da­ti­on, Ver­ve im­ple­men­ted tar­ge­ted ef­fi­ci­en­cy me­a­su­res in the third quar­ter in or­der to op­ti­mi­se pro­ces­ses, struc­tures and the cost base. This in­cluded a tar­ge­ted har­mo­ni­sa­ti­on of per­son­nel re­qui­re­ments across all busi­ness di­vi­si­ons as well as a num­ber of per­son­nel ch­an­ges. At the same time, the tech­no­lo­gy com­pa­ny ex­pan­ded its sa­les or­ga­ni­sa­ti­on, par­ti­cu­lar­ly in the brand and agen­cy area. Among other things, the me­a­su­res in­tro­du­ced led to one-off red­un­dan­cy cos­ts to­tal­ling € 1.60 mil­li­on, while the com­pa­ny also ex­pects an­nu­al sala­ry cost sa­vings of around € 8.00 mil­li­on from 2026 on­wards. With the two ac­qui­si­ti­ons an­noun­ced in mid-Sep­tem­ber (Cap­ti­fy & Acar­do), the ad tech group has also streng­the­ned its sa­les base and the de­ve­lo­p­ment of its core busi­ness in key mar­kets.

In terms of ope­ra­ting ear­nings de­ve­lo­p­ment, Ver­ve suf­fe­r­ed a si­gni­fi­cant de­cli­ne in EBITDA to € 21.83 mil­li­on (Q3 2024: € 36.17 mil­li­on), main­ly due to one-off ef­fects (se­ver­ance pay­ments, M&A‑related cos­ts, etc.), ne­ga­ti­ve ef­fects from the plat­form uni­fi­ca­ti­on and in­creased growth in­vest­ments (ex­pan­si­on of the sa­les team, etc.). Ad­jus­ted for one-off and spe­cial ef­fects, EBITDA (Adj. EBITDA) to­tal­led € 26.10 mil­li­on and was the­r­e­fo­re wi­thin reach of the pre­vious ye­ar’s le­vel (Q3 2024: € 33.60 mil­li­on). The EBITDA mar­gin on a like-for-like ba­sis thus amoun­ted to 23.7% (Q3 2024: 29.6%).

The ro­bust ope­ra­ting ear­nings per­for­mance and strong cash ge­ne­ra­ti­on of the com­pany’s plat­form-ba­sed busi­ness mo­del were also re­flec­ted in high ope­ra­ting cash flow. This in­iti­al­ly amoun­ted to € 4.66 mil­li­on in the third quar­ter (Q3 2024: € 54.07 mil­li­on) and € 10.23 mil­li­on in the first nine months of the fi­nan­cial year (9M 2024: € 81.46 mil­li­on). Ho­we­ver, Ver­ve re­cent­ly an­noun­ced in a com­pa­ny an­nounce­ment that ope­ra­ting cash flow in­creased si­gni­fi­cant­ly to € 24.32 mil­li­on in the third quar­ter and to € 29.89 mil­li­on in the nine-month pe­ri­od due to a re­clas­si­fi­ca­ti­on of a de­fer­red purcha­se pri­ce pay­ment (in con­nec­tion with the Jun Group ac­qui­si­ti­on). Ac­cor­ding to the com­pa­ny, the sub­se­quent ad­jus­t­ment of the pre­vious cash flow state­ment is also cash-neu­tral and the­r­e­fo­re has no im­pact on the amount of cash and cash equi­va­lents at the end of the afo­re­men­tio­ned re­port­ing pe­ri­ods.

FORECASTS AND VALUATION

With the pu­bli­ca­ti­on of its Q3/­ni­ne-month fi­gu­res, the Ver­ve Group has also re­af­firm­ed and ad­jus­ted its pre­vious gui­dance for FY 2025. With re­gard to the top-line tar­gets for the year, Ver­ve’s ma­nage­ment now ex­pects hig­her con­so­li­da­ted re­ve­nue in a ran­ge of € 560.0 mil­li­on to € 580.0 mil­li­on (pre­vious­ly: € 485.0 mil­li­on to € 515.0 mil­li­on) due to the re­cent ac­qui­si­ti­ons (Cap­ti­fy and Acar­do) and the ch­an­ge in re­ve­nue re­co­gni­ti­on (in ac­cordance with IFRS 15). In terms of ear­nings, the tech­no­lo­gy com­pa­ny con­ti­nues to ex­pect Adj. EBITDA in the ran­ge of € 125.0 mil­li­on to € 140.0 mil­li­on.

In line with the con­firm­ed and ad­jus­ted an­nu­al fo­re­cast, we have re­vi­sed our pre­vious sa­les esti­ma­te up­wards. For the 2025 fi­nan­cial year, we now ex­pect con­so­li­da­ted sa­les of € 571.05 mil­li­on (pre­vious­ly: € 502.93 mil­li­on). It should be em­pha­sis­ed here that Ver­ve has al­re­a­dy re­por­ted po­si­ti­ve busi­ness de­ve­lo­p­ment to date (in­clu­ding tran­sac­tion vo­lu­me) in the first half of the fourth quar­ter, which is tra­di­tio­nal­ly the stron­gest quar­ter in terms of re­ve­nue, in­di­ca­ting strong year-end busi­ness.

Due to the ch­an­ge in re­ve­nue re­co­gni­ti­on sin­ce the third quar­ter (gross re­ve­nue re­co­gni­ti­on in­s­tead of the pre­vious net re­ve­nue re­co­gni­ti­on), we have also in­creased our pre­vious re­ve­nue esti­ma­tes for the 2026 and 2027 fi­nan­cial ye­ars to € 750.37 mil­li­on (pre­vious­ly: € 619.26 mil­li­on) and € 875.95 mil­li­on (pre­vious­ly: € 738.33 mil­li­on) re­spec­tively. In view of the un­ch­an­ged ear­nings gui­dance and the ge­ne­ral­ly ear­nings-neu­tral ef­fects of the ch­an­ge in re­ve­nue re­co­gni­ti­on (in ac­cordance with IFRS 15), we have main­tai­ned our pre­vious ear­nings fo­re­casts for the cur­rent fi­nan­cial year and sub­se­quent ye­ars.

Thanks to their suc­cessful plat­form con­so­li­da­ti­on (lea­ding, among other things, to im­pro­ved new cus­to­mer re­ten­ti­on and stron­ger cus­to­mer sca­ling), their re­cent ac­qui­si­ti­ons (streng­thening their sa­les base), their in­no­va­ti­ve ID-less pro­duct ran­ge and their strong po­si­tio­ning in the emer­ging ad­ver­ti­sing chan­nels (in-app, CTV and DOOH), the Ver­ve Group should be able to si­gni­fi­cant­ly in­crease its growth rate again from the co­ming fi­nan­cial year. As a re­sult of the in­creased ef­fi­ci­en­cy and eco­no­mies of sca­le we are fo­re­cas­ting from the plat­form mi­gra­ti­on and the ex­pec­ted sa­vings from the cost op­ti­mi­sa­ti­on me­a­su­res, the ear­nings si­tua­ti­on and pro­fi­ta­bi­li­ty should also im­pro­ve si­gni­fi­cant­ly again from the co­ming fi­nan­cial year. The two most re­cent­ly ac­qui­red com­pa­nies (Cap­ti­fy & Ar­ca­do) should also make a no­ti­ceable con­tri­bu­ti­on to Group per­for­mance in the co­ming fi­nan­cial year in terms of sa­les and ear­nings.

In light of our con­firm­ed ear­nings esti­ma­tes, we have left our pre­vious pri­ce tar­get of € 7.95 un­ch­an­ged. In view of the cur­rent share pri­ce le­vel, we the­r­e­fo­re as­sign a ‚BUY‘ ra­ting and see si­gni­fi­cant up­si­de po­ten­ti­al in the Ver­ve share.

You can down­load the re­se­arch here: 20251215_Verve_Group_Note_final_ENG

Cont­act for ques­ti­ons:
GBC AG
Hal­der­stras­se 27
86150 Augs­burg
0821241133 0
research@​gbc-​ag.​de

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Date (time) of com­ple­ti­on: 15/12/2025 (9:02)
Date (time) of first dis­tri­bu­ti­on: 15/12/2025 (10:30)

Cont­act

Stu­dies

GBC AG
Hal­der­stra­ße 27
86150 Augs­burg

Te­le­fon: +49 821 241133–0
E‑mail: office(@)gbc-ag.de

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